SEO Tools
*Google Search Console: This tool allows website owners to monitor how Googlebot views their website and optimize its visibility in Google search results. It offers insights into keyword performance, crawl errors, and more. https://search.google.com/search-console/about
*Google Analytics: While primarily used for website analytics, it provides valuable data on website traffic, user behavior, and conversions. Understanding your website’s performance is crucial for SEO. https://marketingplatform.google.com/about/analytics
AnswerThePublic: This tool helps you discover what questions people are asking around specific keywords, which can be useful for creating content that answers those questions. https://answerthepublic.com/
Moz Link Explorer: Moz offers free limited access to their Link Explorer, which provides insights into backlinks and domain authority. https://moz.com/
Ubersuggest: Neil Patel’s Ubersuggest is a versatile keyword research and SEO tool that offers keyword suggestions, domain analysis, and backlink data. https://www.screamingfrog.co.uk/seo-spider/
Screaming Frog SEO Spider: The free version of Screaming Frog can crawl up to 500 pages of your website, providing insights into on-page SEO elements, broken links, and more.
Ahrefs Webmaster Tools: Ahrefs offers free access to their Webmaster Tools, which provides insights into your website’s backlinks and keywords. https://ahrefs.com/webmaster-tools
SEMrush Free Tools: SEMrush offers free tools, including a site audit and keyword research tool, which can be useful for optimizing your website. https://www.semrush.com/
Google PageSpeed Insights: This tool evaluates the loading speed and performance of your website, an important ranking factor. https://pagespeed.web.dev/
Google Trends: Google Trends helps you explore trending topics and search interest, which can be valuable for creating timely and relevant content. https://trends.google.com/
These links are just a sampling of many tools available. Simply doing a search for SEO tools will give you lots more!
Click here to schedule a free 1:1 consultation with us to optimize your business listing on eatlocalfirst.org
Marketing Stats:
We love this article, infographic, and stat roundup from Oberlo. These points are incredibly relevant to local farm, fish and food businesses!
https://www.oberlo.com/blog/branding-statistics
- 88 percent of consumers say authenticity is important when deciding what brands they like and support.
- 46 percent of surveyed consumers say they would pay more for brands they trust.
- Using a signature color can increase brand recognition by 80 percent.
- It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website.
- Two-thirds of brands say brand consistency has contributed to revenue growths of at least 10 percent.
- Three in four customers say transparent communication from brands has become more important after the pandemic.
- Two-thirds (64 percent) of consumers around the world said that they would buy from a brand or boycott it solely because of its position on a social or political issue.
- 94 percent of consumers say a brand’s treatment of its customers influences their purchasing decision.
- 77 percent of consumers buy from brands that share the same values as they do.
- 79 percent of people say that user-generated content highly impacts their purchasing decisions.
Customer Personas & Journey Mapping
A customer persona is a representation of who you are targeting your marketing efforts toward. A customer persona is the ideal starting point for constructing a comprehensive customer journey map. This article has great information and examples.
You can also use the search term ‘create customer persona’ and you’ll find tons of templates and examples
This is a great example of a food shopping customer journey map: https://www.ringcentral.com/us/en/blog/customer-journey-map-templates/
View the Marketing Presentation
This document discusses growth marketing, customer engagement, and SEO strategies for businesses in the food industry. The presentation was given by Maressa Valliant, in person at the San Juan Ag Summit on March 9, 2024 at Camp Orkila on Orcas Island.
- Marketing is the process of creating and exchanging offerings that have value for customers.
- Growth marketing focuses on engaging and retaining customers throughout the entire customer journey.
- Customer persona exercises and journey mapping help businesses understand their customers.
- Communication and content strategies, such as branding and social media, are important for customer engagement.
- Authenticity and shared values are key elements in storytelling for brands.
- SEO strategies, including keyword optimization and Google My Business optimization, improve online visibility.
- Eat Local First is a program that promotes local food businesses and provides resources for marketing and advertising.
